Jessie Hong

Marketing & Storytelling for Classical Musicians

Every artist, concert and album deserves an audience that truly gets them — and a strategy that's theirs alone. Fluent in German, English and Chinese, I help artists find their audience in Germany, and far beyond.

Deutsche Grammophon 125th Anniversary Gala Concert at Konzerthaus Berlin

At Deutsche Grammophon's 125th Anniversary Gala Concert at Konzerthaus Berlin

With Mandolinist Avi Avital beside the Spree river in Berlin

With Mandolinist Avi Avital

Jessie Hong — Berlin-based classical music marketing strategist

Hi, I'm Jessie Hong

With Korean Violinist Bomsori Kim

With Korean Violinist Bomsori Kim

Anna Lapwood sold-out Philharmonie Berlin recital debut

Anna Lapwood and Her Sold-Out Philharmonie Berlin Recital Debut

I want to get noticed, seen, heard… but where do I evenbegin?
Jessie Hong at work

What I Do

Classical Music Marketing

From social media and content planning to concert campaigns and personal branding. All tailor-made, never from a template.

Every artist, ensemble, and project is different. I help you find yours — and the audience that's been waiting for you.

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Behind-the-scenes

A glimpse of my works

Projects and artists I've had the privilege of being part of and working with.

Show me

If you find yourself asking…

I want to get noticed, seen, heard, but where do I even begin?
How do I reach people who don't already live inside the classical music bubble?
No management. No label deal. Would be nice to have — but what now, and how?

Let's have a (virtual) coffee chat.

I'll share my honest take and a fresh perspective. And we'll see where the conversation goes.

No strings attached.

Jessie on the go

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