My Works

A glimpse of my works.

Campaigns. Interviews. Artist identities. Every piece of work here started with a conversation, a vision, and an artist who trusted me with their story.

A Glimpse of my works

Classical Music Marketing

This is my work. Not the polished version — the real one. The rehearsal rooms, the shoots, the logistics, the back-and-forth with work partners. Marketing for classical musicians isn’t just strategy on paper.

To me, it’s showing up, being present, and caring about the outcome as much as the artist does.

Behind the Scenes

Some Impressions from BTS

A Chat with Mao Fujita

Mao Fujita made his recital debut at the Berliner Philharmonie in early 2025. This interview was produced as part of the concert promotion campaign surrounding that milestone.

Leonard Bernstein: A Glimpse of his Genius

A five-episode documentary series exploring the genius of Leonard Bernstein, available on STAGE+. Narrated by distinguished British narrator Jon Tolansky.

Lorin Maazel and his 74-year-long Career

A five-episode documentary series tracing the remarkable conducting career of Lorin Maazel — one of the most towering figures in the history of classical music — narrated by distinguished British narrator Jon Tolansky. Available on STAGE+.

Igor Levit's Prokofiev Trilogy with Iván Fischer

In March 2026, Igor Levit performed all Prokofiev piano concertos in three days at the Berliner Phil. I led an extensive 360° marketing campaign for the trilogy, including a video series offering an in-depth exploration of each concerto: musically, technically and personally.

A Chat with Hayato Sumino (Cateen)

At the time we met, Hayato Sumino was a newcomer to the German classical music scene. The video interview and accompanying digital campaign went on to sell out both of his recital debuts in Berlin and Munich.

Leonard Bernstein: Master of Mahler

A four-episode documentary series exploring Leonard Bernstein's pivotal role in bringing Mahler's music back to the world's concert halls — narrated by distinguished British narrator Jon Tolansky. Available on STAGE+.

A Chat with Mao Fujita

Mao Fujita made his recital debut at the Berliner Philharmonie in early 2025. This interview was produced as part of the concert promotion campaign surrounding that milestone.

Leonard Bernstein: A Glimpse of his Genius

A five-episode documentary series exploring the genius of Leonard Bernstein, available on STAGE+. Narrated by distinguished British narrator Jon Tolansky.

Lorin Maazel and his 74-year-long Career

A five-episode documentary series tracing the remarkable conducting career of Lorin Maazel — one of the most towering figures in the history of classical music — narrated by distinguished British narrator Jon Tolansky. Available on STAGE+.

Igor Levit's Prokofiev Trilogy with Iván Fischer

In March 2026, Igor Levit performed all Prokofiev piano concertos in three days at the Berliner Phil. I led an extensive 360° marketing campaign for the trilogy, including a video series offering an in-depth exploration of each concerto: musically, technically and personally.

A Chat with Hayato Sumino (Cateen)

At the time we met, Hayato Sumino was a newcomer to the German classical music scene. The video interview and accompanying digital campaign went on to sell out both of his recital debuts in Berlin and Munich.

Leonard Bernstein: Master of Mahler

A four-episode documentary series exploring Leonard Bernstein's pivotal role in bringing Mahler's music back to the world's concert halls — narrated by distinguished British narrator Jon Tolansky. Available on STAGE+.

A Chat with Mao Fujita

Mao Fujita made his recital debut at the Berliner Philharmonie in early 2025. This interview was produced as part of the concert promotion campaign surrounding that milestone.

Leonard Bernstein: A Glimpse of his Genius

A five-episode documentary series exploring the genius of Leonard Bernstein, available on STAGE+. Narrated by distinguished British narrator Jon Tolansky.

Lorin Maazel and his 74-year-long Career

A five-episode documentary series tracing the remarkable conducting career of Lorin Maazel — one of the most towering figures in the history of classical music — narrated by distinguished British narrator Jon Tolansky. Available on STAGE+.

Igor Levit's Prokofiev Trilogy with Iván Fischer

In March 2026, Igor Levit performed all Prokofiev piano concertos in three days at the Berliner Phil. I led an extensive 360° marketing campaign for the trilogy, including a video series offering an in-depth exploration of each concerto: musically, technically and personally.

A Chat with Hayato Sumino (Cateen)

At the time we met, Hayato Sumino was a newcomer to the German classical music scene. The video interview and accompanying digital campaign went on to sell out both of his recital debuts in Berlin and Munich.

Leonard Bernstein: Master of Mahler

A four-episode documentary series exploring Leonard Bernstein's pivotal role in bringing Mahler's music back to the world's concert halls — narrated by distinguished British narrator Jon Tolansky. Available on STAGE+.

The Blog

Backstage Stories